Here are a couple of links for my son “Sean”:http://sean.fioritto.us as he works on naming and branding for his business idea:
* “Snark Hunting”:http://www.snarkhunting.com/index.html – Naming and Branding in Popular Culture
* “Building the Perfect Beast: The Igor Naming Guide”:http://www.igorinternational.com/naming-guide.html