Bundeep Singh Rangar of Ariadne Capital writes about a possible business model for social networking:
“So, here’s the prediction. While some money will be made by social networking companies by subscriptions, online transactions, and licensing of software, the really big money will be made by the vertical integration of online networking and offline networking.
The sum will be greater when there is a merger of social networking companies and conference and events organizers. That’s where the merchandise, memberships, personnel, and company equity will be ultimately bought and sold.
The global conference industry totalled about $102 billion last year, according to Meeting Professionals International. That’s a pretty lucrative market for the online social networks to target.
From Always On