John Batelle outlines the details behind this service that provides ads within editorial content. Great backgrounder on contextual ad services and the editorial issues surrounding them.
Given the editorial issues IntelliTXT raises, Batelle points out that this might be their sweet spot:
“Second, there are an entire classes of content-driven sites which claim absolutely no pretense of editorial objectivity. Whether they are fan sites, directories, blogs, corporate advertorials, for-profit domain-specific portals, you name it, the tradition of sites which carry their biases proudly or are baldly commercial in nature is rich and growing, and IntelliTXT may well give these kind of sites a new monetization model.”