Content Recommendation Engine [1]. James…

Content Recommendation Engine. James Miller discusses how search will evolve following Google’s decision to buy Pyra Labs, and how that could further impact advertising, because “a superior search engine could challenge both big media companies and advertisers. A media company’s most valuable asset is its brand name. Since you can’t read everything, you must make quick, often uninformed decisions about what to read. Brand names save time by signaling quality.” An example of a strong media brand is the New York Times. Miller discusses an idea which we have been thinking of for BlogStreet. Imagine using some idealized search engine that could determine… [E M E R G I C . o r g]