Google, Blogger, and the Stupidity…

Google, Blogger, and the Stupidity Temptation. Now we see what Google is made of. Google got to be the #1 brand name world-wide, beating Coke and Osama not by out-spending them or by having a catchier jingle. No, they did it the way (frankly) Cluetrain said: by having value and values. Marketing was invented to solve a distribution problem: How do we let potential buyers know about what we have to offer? The answer was to buy distribution channels that, by their nature, reached a mass audience with a one-way communication, AKA “a message.” With thirty seconds to make their case (or, in the print world,… [Joho the Blog]