Dan Gillmor defines “We Media”. Dan Gillmor’s latest piece in the Columbia Journalism Review extends his Journalism 3.0 thesis (“my readers know more than I do”) and talks about “We Media:”

Interactive technology — and the mostly young readers and viewers who use and understand it — are the catalysts. We Media augments traditional methods with new and yet-to-be invented collaboration tools ranging from e-mail to Web logs to digital video to peer-to-peer systems. But it boils down to something simple: our readers collectively know more than we do, and they don’t have to settle for half-baked coverage when they can come into the kitchen themselves. This is not a threat. It is an opportunity. And the evolution of We Media will oblige us all to adapt.
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