Cross selling: the Holy Grail…

Cross selling: the Holy Grail for Professional Services Firms. After attending the AAM conference and reading an article in Forbes about Citigroup, I got to thinking about the challenges of cross selling and the tremendous opportunity for growth cross selling represents for professional services firms. I jotted down a few thoughts, and will likely revise this from time to time. [tins ::: Rick Klau’s weblog]